Sponsored Research is often a term which makes skeptics frown upon.
When th research is sponsored, it can often bring out results which may support the vested interests of the sponsoring group.due to this reason, most of the research activities often try to hide their sponsorships.
this is a practice frowned upon by exponents of ethical research.
But in the case of marketing research, the case can be different. a research activity sponsored by a corporate or company, exploring the chances of a product or reasons for failure of a strategy can be a very strict research attempt delivering exact result. but here, often, the researcher falls into tough terrains due to the exigency from the part of the sponsor or due to the financial restrictions put forward by the sponsor.
In short, a sponsored research should have an agency which gives more focus on getting impartial results without violating the ethical boundaries.
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